About Us

Global Reach

Prudential plc (“Prudential”) is an Asia-led portfolio of businesses focused on structural growth markets. The business helps individuals to de-risk their lives and deal with their biggest financial concerns through life and health insurance, and retirement and asset management solutions. Prudential has 20 million customers and is listed on stock exchanges in London, Hong Kong, Singapore, and New York.

Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America, or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

In Zambia, Prudential is part of the fast-growing life assurance industry with more than 120,000 clients and has a presence in all the provinces across the country. We add value through our high-quality solutions, focus on economic growth, and care for the communities in which we operate.

Our Logo

Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude, and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence, and foresight; thus showing awareness of past, present, and future.

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds

The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.

Our Logo

Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude, and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence, and foresight; thus showing awareness of past, present, and future.

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds

The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.