The meaning of Prudence: wisdom in action

The symbol of Prudence has been associated with Prudential from its foundation in 1848. Prudence is one of the four cardinal virtues, together with Justice, Fortitude and Temperance.

Prudence combines the qualities of memoria (preserving the past), intelligentia (understanding the present) and providential (looking forward to the future). The virtue of prudence therefore represents insight and sound judgement and demonstrates wisdom in action.

Since Greek and Roman times Prudence has been personified as a woman. She usually carries an arrow, a mirror and a serpent.

Signifying strength of purpose ArrowSignifying strength of purpose
For seeing the world and herself as they really are MirrorFor seeing the world and herself as they really are
The ancient symbol of wisdomSnakeThe ancient symbol of wisdom