• Global reach

    Holborn Bars (1879)

    Founded in London in 1848, Prudential is one of the world’s oldest, largest and strongest insurance companies. We have been helping people plan and protect their families’ futures for more than 165 years. By staying true to our founding values of integrity, security and prudence we have become one of the best-known and most trusted financial services companies in the world. Today, we serve around 24 million customers in the UK, the US, Asia and Africa.

  • Our track record


    Prudential has a long, proud history of keeping our promises to customers. In the First World War, we paid claims on more than a third of the British soldiers who gave their lives. Following the sinking of the Titanic, we paid claims on 324 of the passengers. Now the benefits of life insurance and saving from a company with over a 165-year track record of integrity and financial strength are available to Zambians.

Learn more about our rich history