Junior Achievement Zambia partners with Prudential Life Assurance Zambia to benefit primary school children

Today, Cha-ching a program by Junior Achievement Zambia and Prudential Life Assurance Zambia announced a partnership that will boost the financial literacy curriculum for primary school pupils.

Titus Nkwale ,Deputy Registrar-PIA, Krishnaswamy Rajagopal, CEO – Prudential Life Assurance Zambia , Ms Tamba ,Director Non-Bank Financial Institutions BOZ, Musapenda Phiri, Director Financial Literacy Development -BOZ,Ms Nelly Phiri, Board Member -Junior Achievement

At a signing ceremony at Prudential House in Lusaka, Junior Achievement Zambia Executive Director, Teddy M Nyasulu said: “This partnership with Prudential Life Assurance Zambia will make the Cha-ching program a success as we will work hand in hand to deliver quality financial education to our children.

The Cha-ching program will enhance children’s financial literacy levels. As it will be focused on four concepts; earn, save, spend and donate.

Commenting on the partnership, Prudential Life Assurance Zambia Managing Director Krishnaswamy Rajagopal said, “It is an honour to get into partnership with the Cha-ching program, as this initiative will help our children learn how money is earned, how to save, spend and donate, hence, enhancing their money-management skills. Prudential Life Assurance Zambia is happy to be part of the Cha-ching program as it is adding to the development of the country.

The Partnership is effective immediately and Prudential Zambia will work hand in hand with Junior Achievement Zambia to ensure that the Cha-ching program is run efficiently and effectively.

About Junior Achievement Africa

JA (Junior Achievement) Africa is a member of JA Worldwide. As one of the world’s largest youth-serving NGOs, JA Worldwide activates youth for the future of jobs.

Through the delivery of hands-on, blended learning in financial literacy, work readiness, and entrepreneurship, we empower young people to grow their entrepreneurial ideas, hone their work skills, manage their earnings, and secure better lives for themselves, their families, and their communities.

With more than 100-member countries, the JA Worldwide network is powered by over 470,000 volunteers and mentors, who serve more than 10 million young people around the world each year.


Mary Chinyama: +260967 760007/0211 225448 and mary@prudential.co.zm

Notes to Editors:

About Prudential plc

Prudential plc, which is incorporated in England and Wales, and its affiliated companies constitute one of the world's leading financial services groups, serving around 24 million insurance customers. It has US$751.7 billion of assets under management. Prudential plc is listed on stock exchanges in London, Hong Kong, Singapore and New York. Prudential plc is not affiliated in any manner with Prudential Financial Inc., a company whose principal place of business is in the United States of America.

About Prudential in Zambia

Prudential writes business as a licensed long-term insurer and as a pension fund manager and pension scheme administrator. Prudential Life writes and transacts long-term insurance including individual life assurance, group life assurance, credit life assurance, funeral insurance, health insurance and managed health care schemes and annuities. Prudential Pensions Management Zambia is a provider of group pension scheme administration and fund management. Prudential has 10 branches and sales offices in Livingstone, Choma, Lusaka, Kabwe, Chipata, Kasama, Ndola, Kitwe, Chingola,and Solwezi.