P R U D E N T I A L

Z A M B I A

Bancassurance & Alternative
Distribution Channels

About Bancassurance.

Bancassurance is a partnership between an insurance company and a bank as well as other alternative distribution channels (ADC) in which the insurance company sells its products to customers through altenative channels. Through Bancassurance, the partner’s customers are able to enjoy a holistic and more convenient experience by having access to a whole suite of financial services under one roof. At the same time, it allows an insurance company to quickly establish market presence using the bank’s and any other ADC’s existing infrastructure. These partners are able to augment both their revenues and the services they offer to their customers through Bancassurance.

Bancassurance products can easily be accessed conveniently through the bank branch network across the country..

Having tailor made solutions based on the customers financial circumstances.

Customers build a long-term relationship with the bank