P R U D E N T I A L Z A M B I A

Bancassurance Insurance

Bancassurance is a partnership between a Bank and an insurance company in which the insurance company sells its products to Bank customers through the Bank’s channels. Through Bancassurance, bank customers are able to enjoy a holistic and more convenient experience by having access to a whole suite of financial services within one same roof. At the same time, it allows an insurance company to quickly establish market presence using the bank’s existing infrastructure. Banks are able to augment both their revenues and the services they offer to their customers through Bancassurance.

Benefits of the Bancassurance Products.

  • 1. Bancassurance products can easily be accessed conveniently through the bank branch network across the country.
  • 2. Having tailor made solutions based on the customers financial circumstances
  • 3. Customers build a long-term relationship with the bank