About Us

Global Reach

Prudential Zambia, an indirect wholly-owned subsidiary of UK-based Prudential plc, is one of the top life insurance companies in Zambia. Founded in London in 1848, Prudential is one of the world’s oldest, largest and strongest insurance companies.

We have been helping people plan and protect their families’ futures for more than 170 years. By staying true to our founding values of integrity, security and prudence we have become one of the best-known and most trusted financial services companies in the world.

Today, we serve around 26 million customers in the UK, the US, Asia and Africa.Our focus is to bring well-rounded financial solutions to customers through our multi-channel distribution network, with product offerings in Protection, Savings and Investment.

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Our Logo

Prudence has been the public face of Prudential since 1848 when her image was used for the company seal.

Prudence is one of the four cardinal virtues; Prudence, Justice, Fortitude and Temperance. Since Greek and Roman times Prudence has been personified as a woman holding a serpent and a mirror. A prudent act was considered to combine memory, intelligence and foresight; thus showing awareness of past, present and future.

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds

The image used for the Prudential company seal in 1848 was based on the painting of Prudence by Sir Joshua Reynolds

The current corporate mark designed by Wolff Olins and launched in 1986 is of a much more stylised Prudence yet it still remains faithful to the old symbolism.

Our Values

Integrity
We pride ourselves on how we exercise judgment in the interests of our customers, investors, employees and other stakeholders. We manage risk by drawing on our collective expertise and experience.

Security
We’re here to help our customers meet their long-term financial needs and we can do this because we’re built to last ourselves. Our longevity, scale, and resilience mean we can be depended upon.

Initiative
We understand the trust people put in us and the duty we have to our customers. We strive to advance the interests of our customers, investors, employees and other stakeholders and we do so responsibly.

Prudence
We identify and seize opportunities in products, services and markets to benefit our customers, our business and wider society.